In Update #6, I mentioned Paul Sappho’s idea that the 21st Century is a Creator Economy i.e. unlike the previous 20 centuries, everyone will contribute towards the growth of the economy.
Now that we have established that every person in the economy is a “creator.” It is time for us to seek upward mobility by Asking the Right Questions – the answers to which will lead us to connect the dots as to what is it that we need to ask questions for.
Q1. Who is/are the most important person/people for a creator?
Is it our parents? siblings? Co-mates? Definitely, the love of our lives?
Nope, doesn’t ring a bell. It is the USER/USERs of his/her creation which in general should be perceived as the global community. I say so because narrowing down the scope by installing barricades at the porch of the ideation process stifles the reinvention capacity. Create a niche, sort of (exactly like!) a target market only after being convinced of a sufficient cause to eliminate them from availing your creation. Kinder you are in giving access, Stronger is the foundation of creativity.
Q2. What should be the mindset of a creator?
Most people urge the “creators” to “Think Outside the Box,” which is cent percent worthwhile but while doing so why are we absconding the avenues of FEASIBILITY. Each Creation is the product of a Creator’s vehicles of thoughts – organized in hyperventilation or serenity or at the beats of heavy metal! Such Creation’s objective is to add value and it’s worth is ad valorem. Keeping this in mind, I feel we should assess our environment, perceive what is in the box, understand what is lacking & what is fulfilling & then let us sojourn into the seas of REINVENTION, which to me, would expand (at least explain!) the paradigm of “Thinking Outside the Box.” Ergo the reiteration of the previous conclusion!
Now, that we have the pointers for “Asking the Right Questions” as “User/User’s feasibility” –> “Reinvention – Thinking Outside the Box” we can gauge that we need to ask questions for determining the User’s feasibility to engage with our creation & for us to instill creativity upto the “Reinvention” capacity such that the user can make peace with the externalities of our creation thereby evoking a balanced & sustained solution for the user in the long run.
Stay tuned to further this connection in an upcoming Innovation Insight Post…