Innovation Update #4: Nissan Buying $2.2 Billion Controlling Stake in Scandal-Hit Mitsubishi Motors

“The deal is a lifeline for Mitsubishi Motors, which is mired in its third scandal in two decades and has had $3 billion wiped off its market value,” as specified by the source article.

Through this deal, Nissan Motor Co. would gain access to rather tough markets of the Southeast Asia where Mitsubishi Motors is a popular name. The deal has further resulted in handing over a third of Mitsubishi company’s reins to Nissan Motor Company in line with the Japanese Corporations Act.

Well, financial analysts could not have imagined a better deal for this scandal-ridden company which does not hold back from hitting the consumers below the belt especially in terms of fuel economy, which is one of the pivotal criteria kept in view during the decision making process.

The “Nissan” revival could help resuscitate the “Mitsubishi” brand equity. Read on to know more…

Entrepreneur.com & Reuters: Nissan Buying $2.2 Billion Controlling Stake in Scandal-Hit Mitsubishi Motors

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s